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Victory Motorcycles

Victory Motorcycles går i graven

Ja, du läste rätt. Polaris Industries, som bland annat står bakom tillverkningen av Indian och Victory, har beslutat sig för att sluta tillverka Victoryhojar. Anledningen? För dålig lönsamhet.

Du som äger en Victory, eller funderar på att köpa en, kan vara lugn. Polaris garanterar reservdelar de kommande tio åren.

Indian berörs inte av den här nedläggningen.

Här kommer ett utdrag ur Polaris pressrelease:

“This was an incredibly difficult decision for me, my team and the Polaris Board of Directors,” said Polaris Industries Chairman and CEO Scott Wine. “Over the past 18 years, we have invested not only resources, but our hearts and souls, into forging the Victory Motorcycles brand, and we are exceptionally proud of what our team has accomplished. Since inception, our teams have designed and produced nearly 60 Victory models that have been honoured with 25 of the industry’s top awards. The experience, knowledge, infrastructure and capability we’ve built in those 18 years gave us the confidence to acquire and develop the Indian Motorcycle brand, so I would like to express my gratitude to everyone associated with Victory Motorcycles and celebrate your many contributions.”

Several factors influenced today’s announcement. Victory has struggled to establish the market share needed to succeed and be profitable. The competitive pressures of a challenging motorcycle market have increased the headwinds for the brand. Given the significant additional investments required for Victory to launch new global platforms that meet changing consumer preferences, and considering the strong performance and growth potential of Indian Motorcycle, the decision to more narrowly focus Polaris’ energy and investments became quite clear.”